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Techniques Used to Sell Products

Teacher: Jamie
Horizontales
I'm just like you. If people believe in you, you are more likely to persuade them.
Sounds, pictures or words that appeal to the senses (5,6)
The name is said over and over many times
Buying this product will make your life awesome too!
Everybody else is doing it - you should too! Don't be left out!
Verticales
Impressing with facts and numbers - even if the have little meaning
Make them laugh, make them feel good and they may buy your product.
Important or famous people tell you you should use a product.
Getting people to have feelings towards what you want