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Sports Management, PET 4517 - Chapters 9 and 10

Horizontales
A way that a person hears about a club
Receiving part of a communication
A good one sets the tone for employees
All people working for the firm
Includes involvement and achievement phases
Always use one program to _________ another
To meet or exceed customer's expectations
Based on the theory of applied creativity
Includes improvement and fun phases
Facial expressions, for example
A reason for having series of lessons
Includes introduction and instruction phases
Inactive members, for example
Using "this situation" instead of "your problem"
Verticales
Used to accelerate growth and accentuate the postive
This phase Includes competition and education
People who purchase services
Peak, off-peak, and weekends
Goal of programming
This phase includes leagues and sessions