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Sports Management, PET 4517 - Chapter 9

Dr. Cynthia Rodriguez Cano
Horizontales
A way that a person hears about a club
Includes improvement and fun phases
Includes involvement and achievement phases
Using "this situation" instead of "your problem"
Peak, off-peak, and weekends
To meet or exceed customer's expectations
Based on the theory of applied creativity
This phase Includes competition and education
Goal of programming
Facial expressions, for example
People who purchase services
A reason for having series of lessons
A good one sets the tone for employees
Verticales
Used to accelerate growth and accentuate the postive
Includes introduction and instruction phases
Inactive members, for example
Receiving part of a communication
All people working for the firm
Always use one program to _________ another
This phase includes leagues and sessions