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CR 1: Key Approaches to Argument

Elements of Argument: Chapter 1
Horizontales
(also called a proposition) Answers the question "What are you trying to prove?"
A form of discourse that attempt to persuade readers or listeners to accept a position on a controversial issue.
Twentieth-century humanistic psychologist who translated his ideas about therapy into communication theory.
Emotional appeal.
Consists of the materials that the arguer uses to convince an audience that his or her claim is sound.
The idea of mutual elements of different opinions on a highly charged emotional issue.
Relationship between writer and audience.
Writer's or speaker's credibility.
Verticales
An assumption, a belief, or a principle that is taken for granted.
Consists of facts, statistics, and testimonies from experts.
The process of applying a generalization to a specific instance.
Relationship between audience and subject, considering the reader's notions about the issue, or his or her position on the issue.
The relationship between writer and subject.
Logical appeal.