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Marketing Strategy and Social Networking

Horizontales
The most popular social networking site in the world
Web-based journals in which writers can editorialize and interact with other Internet users
The use of promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available
A website where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication
A paid form of nonpersonal communication transmitted through a mass medium
Charging the highest possible price that buyers who want the product will pay
_________ pricing encourages purchases based on emotional rather than rational responses to the price
_________ products are intended for household or family use
All the products offered by an organization
The process of naming and identifying products
Popular video-sharing site
Posts are ≤ 140 characters
Verticales
Products with no brand name are known as ________ products
Direct ________ is the marketing of products to ultimate consumers through face-to-face sales presentations at home or in the workplace
Software that creates an interface that enables users to add or edit the content of some types of websites
Criminal activity that can result in someone else using your credit cards
Temporary price reductions often employed to boost sales
Professional social network
The external container that holds and describes the product
E-business involves carrying out the goals of business through utilization of the __________