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Advertising Techniques

Horizontales
Cutting edge, first to have this product, and a "cool" person
When a person chooses to help a company advertise its product
Items such as groceries, gasoline, and hair products
To get people to believe something
Technique uses celebrities and credible people to endorse product.
Objects and colors that represent things or ideas
Technique uses statistics
a word or phrase that is easy to remember and is used by a group or business to attract attention
Reliable and believable.
People who buy products and services.
to believe unfairly that all people or things with a particular characteristic are the same
Technique that makes people feel very happy or very sad.
Verticales
Technique makes people feel they don't want to be left behind so they should buy the product.
Nonfiction type of writing where the purpose is to explain, inform, or even describe
Techniques used to persuade with emotional appeals.
A feeling or opinion that may not be supported by facts
Intangible products such as accounting, banking, cleaning, consultancy, education, insurance, expertise, medical treatment, ...
Used to advertise a product
Various items such as headings, bullets, photos, fonts, graphs, and captions found in nonfiction text.
Work together in an organized fashion
Process to sell products
a symbol that is used to identify a company and that appears on its products
The art of effective or persuasive speaking or writing