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Chapter 13 Terms

Horizontales
process of searching for potential customers, clients, or buyers in order to develop new business
markets can promote their brands through this
obtaining as much relevant information as possible regarding the prospect prior to making a sales presentation
when salespeople use social media to interact directly with their prospects
to raising customer awareness of a product or brand, generating sales, and creating brand loyalty
refers to marketing activities that are executed in retail between these two partners
This is the next step salespeople do after handling the prospect’s objections
when a company organizes it sales force along customer or industry lines
come near or nearer to (someone or something) in distance or to speak to (someone) for the first time about something, typically with a proposal or request
Verticales
when outside salespeople call on customers in the field
the proffering or giving of something to someone, especially as part of a formal ceremony.
one level or type of marketing aimed either at the consumer or at the distribution channel
the series of steps followed by a salesperson while selling a product
when the sales force specializes along product lines
When one single salesperson can’t handle all of a large customers’ needs, companies use this
Monitoring a job, enquiry, sale, etc., to get feedback on the schedule, requirements, effectiveness, or other such factors
a set amount of selling that a salesperson is expected to meet over a given time frame