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CH. 3: "Your Role as a Consumer"

Name:  ___________________________________
Horizontales
discretionary income not spent
this bureau is a non-government national organization whose sole agenda is to provide political lobbies and action on behalf of aggrieved consumers
fraudulent investing scam promising high rates of return with little risk to investors
government license that gives the holder exclusive rights to a process, design or new invention for a designated period of time
amount of money needed to sustain a certain level of living
this type of income is the amount income that a household or person has to invest, save or spend after taxes and necessities are paid
creations of the mind
belief that personal well-being and happiness depends to a very large extent upon the level of personal consumption
this type of shopping involves comparing prices and quality of items from competing retailers to determine the best value
this advertising technique is used to inform a target market about the benefits offered by a new product or innovation
alternative that has the greatest perceived value
this type of income is the amount net income a household or person has available to invest, save or spend after income taxes
this type of advertising reinforces previous promotional activities by keeping the name of a company or product before the public
Verticales
acting in ways that are consistent with what a person and the society consider as being good values
activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast or electronic media
illegal sales tactic in which a consumer is attracted by the ad of a low-priced item but then encouraged to buy a more expensive item
value of the next best alternative given up for the alternative that was chosen
"let the buyer beware"
this type of consumer product lacks a widely recognized name or logo because it is not advertised
seller's guarantee about the quality and performance of goods and services
buying and selling of a security by someone who has access to material, non-public information about the security
this type of advertising claims the superiority of its product over competing products
stocks and bonds
symbol, word, phrase, logo, or combination of these that legally distinguishes one company's product from any other
short song or tune used in advertising and for other commercial uses
verbal or written portion of an advertising message that summarizes the main idea in a few memorable words