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Chapter 4 Behavior and Attitudes

Horizontales
The tendency to seek information and media that agrees with one's view.
A set of norms that define how people ought to behave in a given social situation.
A theory that people often experience a self-image threat after engaging in an undesirable behavior.
Reduction of dissonance by internally justifying one's behavior when external justification is "insufficient."
Phenomenon that is the tendency of people who have complied to a small request to comply later with a larger request.
Tension that arises when one is simultaneously aware of two inconsistent cognitions.
Verticales
A tactic for getting people to agree to something. Usually, people who agree to the initial request will still comply when the requester ups the ante.
Theory that when we are unsure of our attitudes, we infer them much like if someone was observing us-by looking at our behavior and the circumstances under which it occurs.
The result of bribing people to do what they already like doing.
The tendency of facial expressions to trigger corresponding feelings such as fear, anger, or happiness.
An evaluative reaction toward something or someone rooted in one's beliefs and exhibited in one's behavior.
A computer-driven assessment of implicit attitudes.