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Unit 2-“MARKETING FUNCTIONS”

Name:   __________________________________
Period:  ________
Horizontales
market research technique for gathering information through face-to-face contact with individuals
business conducted through the use of computers or other electronic devices without the exchange of paper documents
group of people who are questioned to provide information on research issues
purchasing of a product that initiates the movement of products through a physical distribution system
combines two or more transportation modes to maximize the advantage of each
retailers selling products over the Internet to the customer
online form containing a set of questions that gather information from a certain market
overall management of the way resources are obtained, stored and moved to the locations where they are required
event at which goods and services in a specific industry are exhibited and demonstrated
Verticales
obtaining, developing, maintaining and improving a product or a product mix in response to market opportunities
location on the Internet where sales take place
degree of assistance and courtesy given to those who patronize a business
all the different products that a company makes or sells
sales technique where the salesperson recommends additional goods or services to the customer
the instrument used to gather information on a research issue
process of controlling costs during the buying and storing of materials and products for ordering, shipping, handling and storage
place to store products as they move through the distribution channel as products are sold
receiving, checking and marking goods for sale
aka vendor-external entity that provides a business with materials