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Advertising for Business

Horizontales
Advertising used to increase overall sales; motivates customers to act.
Tool needed to read online documents (google chrome, internet explorer, safari, firefox)
Graphic advertisements usually at the top of internet sites
Paid promotion of a cause, idea, product or service
Includes billboards and outdoor signage.
Advertising used to introduce a new product by giving consumers information. ex. infomercials
Printed advertising; focus on a specific target market.
Verticales
Advertising used to create a positive image for an ENTIRE COMPANY.
The percentage of customers within a specific target market who are exposed to an advertising message.
Advertising used after a product has been introduced to build demand and sales.
Generate traffic to websites by finding relevant results for consumer searches. (bing, google, yahoo...)
Advertising that reminds customers about a product.
Inexpensive advertising that reaches a target audience by purchasing time on appropriate stations.
Encourages consumers to make the initial purchase of a new product. Sometimes the product is free at first with this type of advertising.
Printed advertising; the cheapest way to reach mass audience.
Specifies a target market on the basis of statistical information. (age, gender, income, ethnicity)
The average number of times a customer is exposed to amessage