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Business Case Studies Analysis 02

Horizontales
– n. - A marketing strategy in which advertising efforts are focused on a small group of highly-targeted consumer who they tailor their advertising campaigns for.
– n. – a group of people solving problems or answering questions together by unrestrained and spontaneous participation in discussion.
– n. – the act of keeping something.
– A business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.
– n. – a membership card for buying goods or services at a store. Used for customer loyalty and advertising purposes.
– self-contained, computerized equipment that performs all tasks of a store checkout counter.
– (aka defection rate) – n. - the annual rate at which customers stop or discontinue their use of a service, divided by the average number of total subscribers.
Verticales
– The act or process or marking things differently from one another. The act of perceiving the differences between things.
– n. - an approach to managing a company's interaction with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
– n. – deeply understanding the true nature or meaning of something.
– (aka the “80/20 rule”) – life principle that teaches that 80% of the effect comes from 20% of the cause. In business this is taken to mean that 80% of your sales will come from 20% of your customers.
– information from your EPOS system which includes, what was purchased, when, by whom, how much stock is left of that product, how often this product is purchased, etc.
– v. – to understand the nature or meaning of.
– n. – the use of personal characteristics or behavior patterns to make generalizations about a person.
– n. – the act or process of understanding something.