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Business Case Studies Analysis 01

Horizontales
– n. – the purchase of one business enterprise by another.
A tool that identifies the strengths, weaknesses, opportunities and threats of an organization
The advantage gained by the initial significant occupant of a market segment.
– A term invented by employees at Tesco. They take it to mean being strong in public relations, advertising and building a good reputation on a local level with each Tesco store, not just focusing on the national and international level of the business.
– n. – the buying of components of a product from an outside supplier, often one located abroad.
– n. – profit in a company or business.
– n. – the market condition that exists when there are few sellers in that market, so companies in that market can exert a great influence on the price (by raising it above a “fair price”) and other factors for their product. See also: “Monopoly”.
– adj. – having or asserting authority or influence.
Verticales
- – n. – the chance for a business to sell a customer a higher priced item or sell a customer another item they may need to go with the first item they just bought.
– n. – the total holdings or assets of a business or individual investor.
a system that is used to show how much stock you have (of goods or items in your store) at any one time, and how you keep track of it.
– n. - power or ability to act or to influence people, events, decisions, etc.; sway.
– v. – to provide or supply what is desired, gives pleasure, etc.
– v. – To gather or collect, often in gradual degrees.
– n. – competition.