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Consumer Behavior and Culture

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Horizontales
A digital rule-set shaping choices.
A space reinforcing existing beliefs.
Serve as a mechanism for the shaping of culture and technology.
Suggests Top Picks instead of recommendations
Within a field of ..... possibilities.
Verticales
Limits choices under simplicity.
Free choice is typically only celebrated as long as it leads to the ..... recommended decision.
Recommendation systems point to the larger ..... ideologies that work to structure subjectivity.
As consumers our ..... shaped by external influences.
Creates "reputation silos" in news feeds