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Customer Service 1.1

Horizontales
Stores offer an assortment of brand-name merchandise at a significant discount off the manufacturer's price. Marshalls, Ross.
Similar to multichannel retailing, with the focus on creating a seamless consumer experience through any and all shopping channels: mobile, tablet, computer, brick and mortar, television, radio, direct mail, and catalog.
The license granted to another party to market a company's goods or services in a particular territory. Fast food restaurants are the most common example of franchising. KFC, Pizza Hut.
Wholesalers that sell products directly to customers. Costco, Sams Club.
These retailers offer a broad variety of merchandise, limited service, and low prices like Target or Walmart.
Retail operations offering customer transaction through multiple connected channels, including some or all of the following: brick and mortar, online store sites, mobile apps, and telephone.
A company that operates multiple stores under common ownership and usually has centralized decision-making.
Store that aims to provide their customers a convenient experience.
Stores that are off-price stores that are owned by the manufacturer or retailer. (Nike outlet, Nordstrom rack)
Stores that sell a wide variety of goods including food, alcohol, and medicine. Sureway.
Sellers contact customers directly, often at a customer's home.
Stores that combine a supermarket and a department store. Super Target.
Retailers started online and continue to do all their business that way. Amazon, ebay.
Stores that are classified as general merchandisers and offer a variety of products from mid to high quality with good service- like Macy's.
Verticales
Stores focus on narrow assortments of products with a high level of customer service. Ashley Furniture, Sephora.
Receives, stores, displays, and sells the products to customers.
Method by which consumers acquire products & services
Produces the products
Presence of a physical storefront and face-to-face customer experiences.
Buys large quantities of products directly from the manufacturer, breaks them into smaller units, and sells them to retailers.
Typically a single store or small, regional chain. These retailers are often able to tailor their offerings to meet the demand of the local consumer.
Buying and selling through the internet.
Store that sell secondhand clothes and other goods and usually raise funds for a charitable institution.