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Personal Decision Making

Teacher: Jim Harrison
Horizontales
Advertising intended to promote the image of a store or company
Practice of setting prices at uneven amounts
Things that are important to society as a whole.
Advertising intended to promote a general product
A specific consumer group that advertisements are designed to appeal.
A marketing strategy designed to target specific people
All activities related to supply and demand
The ingredients necessary for maintaining life.
Examples are nutrition, clothing, shelter
A long-established practice
An item of merchandise marked down to an unusually low price
Verticales
Advertising intended to convince consumers to buy a specific good or service
New ideas, methods or devices
Customer who buys only loss leaders.
The next best alternative
Principles by which people live.