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Round 1

Horizontales
Coordinated series of ads around a theme.
Online marketing strategy to improve search rankings.
Unconventional marketing tactics for maximum impact.
A company that owns multiple brands under its umbrella, like Unilever or P&G.
Interaction between consumers and a brand.
Perceptual position a brand occupies.
Memorable phrase associated with a brand.
Verticales
Data used to measure campaign success.
Unique aspect that differentiates a product.
Rapidly spreading content online.
Visual symbol representing a brand.
Statistical data about a population segment.
Specific audience a campaign aims to reach.
The unique identity of a product or company.