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Group Influence and Social Media

Horizontales
Reference groups are more important when the product is used __________.
A source that can influence your purchasing decisions.
Communities that come together against a brand.
Comparing yourself to other people, cultures, societies, etc.
When marketers encourage consumers to spread word of mouth.
An online platform to engage with other users.
A type of referent power that gives you social acceptance.
A type of referent power that is created by someone wearing a uniform.
Verticales
Groups that meet together to appreciate a brand.
Passing information on by speaking.
A type of group that looks up to an idol.
Type of groups that meet sporadically.
A type of referent power that comes from a knowledgeable source.