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Group Influence and Social Media

Horizontales
A source that can influence your purchasing decisions.
A type of referent power that gives you social acceptance.
Communities that come together against a brand.
Groups that meet together to appreciate a brand.
Verticales
Reference groups are more important when the product is used __________.
A type of group that looks up to an idol.
Type of groups that meet sporadically.
Comparing yourself to other people, cultures, societies, etc.
When marketers encourage consumers to spread word of mouth.
Passing information on by speaking.
An online platform to engage with other users.
A type of referent power that is created by someone wearing a uniform.
A type of referent power that comes from a knowledgeable source.