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Unit 1 Review

Good Luck! Use your powerpoints, as well as the Chapter outlines to help you. This is a GREAT tool to use to study for the exam.
Horizontales
A ______ ad convinces the consumer to buy a specific good.
A lengthy TV ad
Giving up one option in exchange for the other.
_____ fixing is an illegal agreement to sell a product for one set price.
Regulates what can and can not be done over the air.
A ______ ad promotes the store and company.
Audience of people a producer is targeting
A phony investment
Mono means ____
The flammable fabrics act says a garment must last for this many washes.
The ability to buy what you want, when you want.
When customers are called to return a faulty product, this is a ______
Things that are important to society as a whole
Verticales
Value of your next best choice.
When demand is high, supply goes ____
An item marked down to an unusually low price.
Long established practice that takes on the force of an "unwritten" law.
Items necessary to maintain life.
Non existent markdowns
Requires labels to give laundering instructions
Tests food and drugs
The FAA regulates ____ traffic
Willingness and ability of a consumer to purchase a good or service
United States Postal Inspection Service investigates problems with the ____