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Industry Analysis

Horizontales
A tool designed to provide a business with an idea of how complex competition is in their industry.
Degree of competition among existing firms.
More supplier power equals more
When the buyer has the power in shopping for a product.
Verticales
Amount of products or services that can replace a companies product.
Obstacles that make it difficult to enter in to a marker.
When the supplier has the power in shopping for a product.