Es el proceso de organizar y definir los objetivos de una empresa y reunir las estrategias y tácticas para alcanzarlos.
Las _ del marketing son un modelo de marketing mix diseñado especialmente para ofrecer servicios de marketing y fue una propuesta de Bernard Booms y Mary Bitner en 1981.
Es un análisis de la estrategia interna desarrollada comúnmente por las empresas. Se analizan cuatros variables básicas de su actividad.
Son las estrategias, tácticas y tecnologías más recientes y emergentes que se utilizan para llegar a los clientes y captarlos. Evolucionan con el tiempo a medida que avanza la tecnología, cambian las preferencias de los consumidores y surge nueva competencia.
Norma Mexicana NMX-F-605-NORMEX-2004 en el Servicio de Alimentos Preparados
Es la certificación en Seguridad y Gestión de Riesgos.
Habla del compromiso de las empresas en implementar normas en las que la gestión de riesgos forma parte de los
planes estratégicos de la compañía. Aborda temas como la salud laboral, la seguridad de productos, instalaciones,
información, alimentación y en la cadena de suministro.
Tiene como objetivo propiciar la incorporación de buenas prácticas de higiene en los modelos de gestión de las micro,
pequeñas y medianas empresas turísticas, a fin de proteger la salud de sus clientes, de sus trabajadores y de las
comunidades.
Se trata de una normativa internacional que especifica los parámetros necesarios para evitar el soborno de
las organizaciones. Las empresas certificadas en esta ISO defienden una cultura empresarial íntegra, honesta y
transparente. Luchan contra la corrupción y el soborno.
Verticales
Proceso por el que pasan los anunciantes antes de comprar y lanzar anuncios para evaluar la efectividad y maximizar el rendimiento de la inversión
Cantidad de bienes y servicios que son adquiridos por consumidores a diferentes precios
Es un proceso social y administrativo mediante el cual, grupos e individuos obtienen lo que necesitan y desean a través de generar, ofrecer e intercambiar productos de valor con sus semejantes
Es un reconocimiento que otorga la Secretaría de Turismo, a las Micro,
Pequeñas y Medianas Empresas del Sector Turístico (restaurantes, hoteles, cafeterías, agencias de viajes,
arrendadoras de autos, operadoras de buceo, centros de ocio y entretenimiento, entre otros.)
Colectivo de clientes ideales al cual destinas tu producto o marca
Es la certificación de calidad que tiene que ver con la normativa sobre medio ambiente. Busca posicionar a
la empresa como socialmente responsable ya que atiende positivamente las exigencias que plantea la Administración,
los clientes y, en general, la sociedad. Está alineada con los objetivos acordados en el protocolo de Kioto.
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It prints on two pages.
Big puzzles won’t always print on one page — the clues and grid are the smallest we could make them while keeping them readable for everyone.
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