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12BM - U4 AOS1 KK7 (short version)

Horizontales
The l___ c___ a___ involves a business gaining a competitive advantage by becoming a cost leader, the business with the smallest amount of expenses (ie, the lowest costs) in its industry.
A p___ of differentiation is a unique feature of a business’ product that distinguishes it from competitors’ substitute products in a way that is valued by customers (ie, a product’s unique selling point).
A d___ a___ is a competitive advantage gained through a business distinguishing its products from its competitors’ substitute products in a specific market or industry.
C___ are rival businesses that sell similar goods and/or services in the same market.
Price-s___ customers purchase products primarily based on which ones have the lowest sales price.
Verticales
A c___ a___ is the attributes and/or conditions that place a business in a superior position than its competitors.
The d___ a___ involves a business gaining a competitive advantage by making its products (ie, its goods and/or services) unique from its competitors’ substitute products in a way that is valued by its customers.
A c___ a___ is a competitive advantage gained through a business reducing or altering its costs (expenses).
A ‘p___ p___’ is a sales price that is higher than the industry average for a particular product.
P___ differentiation involves a business using factors – such as brand names, delivery methods and advertising – to establish a point of differentiation between substitute products.
A good or service’s s___ is an alternative good / service that can be used to achieve the same purpose.