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Economics behaviors

Horizontales
In this model, organizations are rational but understands humans are irrational.
People react differently based on how the statement is "framed"
Customers want to make the best use of the product.
Push something a little bit.
New
When a thing is in front of someone's eyes.
By shaping the encironment, one' decision is influenced.
Verticales
Getting as much money as possible.
It is an old economical model that thinks everyone is rational.
Only care about one's benefit.
No reason involved in the decision-making.
Want other people to be good.
People have prejudice and preference.
When the tag price is way higher than the real price, like the housing price.