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Persuasive Speaking

Horizontales
The shared beliefs, values, and customs of a group, influencing both speakers and audiences.
The group of people to whom a speaker is addressing their message, with the aim of influencing their beliefs or actions.
Flawed arguments that can mislead or deceive, undermining the effectiveness of a persuasive speech.
The quality of being trusted and believed in, vital for a persuasive speaker to gain support.
Unfounded or preconceived opinions that can hinder objective judgment, influencing both speakers and listeners.
A reasoning process where general conclusions are drawn from specific examples or observations.
The persuasive appeal based on logical reasoning and evidence.
Repeated rehearsal and refinement of a speech, crucial for delivering a persuasive message effectively.
The tendency for a group to conform and avoid critical evaluation of ideas, potentially hindering the quality of decision-making.
The persuasive appeal based on the credibility and ethical character of the speaker.
An argument in which one premise is not explicitly stated but is assumed by the audience.
Verticales
The art of effective and persuasive communication, including the use of language and techniques to influence an audience.
A series of statements or reasons given to support a point of view or persuade others.
The systematic investigation and gathering of information to support and enhance the content of a persuasive speech.
The main idea or claim a speaker is advocating in a persuasive speech.
An essential component of effective communication, involving actively paying attention to and comprehending the speaker's message.
The process of influencing others' attitudes, beliefs, or behaviors through communication.
A comparison that helps the audience understand a complex idea by likening it to something familiar.
A reasoning process where specific conclusions are drawn from general principles or premises.
The way a speech is presented, including tone, pace, and gestures, influencing its impact on the audience.
The act of countering or discrediting opposing arguments, strengthening the speaker's position.
The composed and self-assured manner a speaker maintains during a speech, contributing to their credibility.
The persuasive appeal based on emotion, aiming to evoke feelings in the audience.