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The Marketing Concept

Horizontales
Business keeps the focus on satisfying customer needs.
Rate at which companies produce good or services.
Includes all of the consumers who will purchase a product or service.
Take place when consumers recognize needs and wants
The capability to produce products or services more efficiently than the competition.
The value of the next best alternative that you pass up when making a choice.
Minimum sales required to cover all of the expenses.
Verticales
When consumers spend with little thought during an emotional time
The value people believe they receive from a product or service.
Consumer loyalty