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Marketing Quiz 1

Horizontales
Public advertisement and support from a person or organization in support of a product’s feature quality, benefits, and/or brand.
The group that is identified for specific marketing programs
Negative internal attributes about your company
Provides intangible benefits to customers
Collaboration between two businesses with a related goal
Type of value that desires belonging and involvement with those in our lives
Approach where a company develops one marketing strategy for a single market segment
Communication that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or get a response
Symbol that represents a product or company
(Component of PEST) Analyzing Government involvement in business operations
Verticales
Age, gender, race, ethnicity, income, education, occupation, family, size, religion, social class
Type of value that focuses on personal identity (how we see ourselves)
One advertisement campaign for all target markets
All activities necessary to effectively get the product to the right customer when the customer wants it
Short, permanent company motto
When the price of a good/service increases- the quantity that the suppliers offer will increase & When the price of a good/ service decreases- the quantity that the suppliers offer will decrease
Personality characteristics, motives, lifestyles
Type of value that focuses on the tangible aspects of life, physical health and well-being
A complex mix of tangible and intangible attributes that provide satisfaction and benefits
Represent a specific product line or individual marketing campaign