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Marketing Review

Horizontales
what to make or sell
interests, personality traits, hobbies
Slow sales volumes in the beginning, Makes no money at this stage, new to the market
something intangible, a service you provide or something you perform
a tangible, physical item produced and sold
age, race, gender, income, occupation, education, marital status
Designing, changing, updating, and modeling of a product.
provide information about products and services to potential customers in an effort to get them to buy
Sales volume peaks and market saturation is reached, product updates are necessary
where your product will be sold
satisfying the customers wants and needs, while also making a profit
Involves determining the best ways for customers to locate and obtain products/services
Budgeting and obtaining the necessary funds needed for marketing activities.
how often or why someone buys your product
Verticales
Determining the best price - low enough that customers will buy and high enough that the business will make a profit.
Sales volume increases, Profitability begins to rise, Public awareness increases
Communicating directly with potential customers to determine their needs and wants and hopefully influencing them to make a purchase
Collecting information about customers, competitors, and your products
Sales volume decline or stabilize Prices, profitability diminish
The 4 P's of Marketing (Product, Place, Price, Promotion
how will you promote your product?
where your target market lives
All potential customers who share common needs, and wants and have the ability and willingness to buy the product
how much do you charge for your product