Name a tool used to evaluate the effectiveness of a creative execution.
What does the second A in the "4As" Framework stand for?
"The BLANK is one of the most valuable and paradoxically most neglected tools marketers have."
What does the first rung in the Ladder Framework represent?
What is my favorite tool of the quarter that includes "things I love", "things I like", "things I dont understand", and "things I hate"?
Who said "It's a very complicated world, a very noisy world, and we're not going to get a chance to get people to remember much about us...And so we have to be really clear about what we want them to know about us"?
Creative agencies make ads while media agencies BLANK ads.
Media planning is a balance between BLANK and effectiveness
Approximately how many years is the same overarching brand positioning effective?
The following is a template for a BLANK BLANK: "To Target, product/offering is the competitive Frame of Reference that provides Point of Difference benefit by Reason(s) to believe attributes."
What does the car brand "Skoda" mean in English?
A term for considering whether the ad fits with the brand heritage.
What term is used to understand whether thoughts of a target are favorable?
What does the D in the Done Framework stand for? Hint: "Benefits BLANK"
The total cost of traditional media is approximately equal to Reach * Frequency * BLANK.
Name a tool you should use when considering whether to target a new segment.
A BLANK BLANK helps explain the phases of the decision process that a consumer goes through when purchasing a product.
Verticales
BLANK-based modeling helps individuals (including those outside advertising) make decisions in times of limited/imperfect information.
What percentage of purchasing decisions take place unconsciously?
What are two words to describe automated ad buying?
What type of target is a brand's priority and represented in the center of the targeting bull's-eye? Hint: the target you want to BLANK.
True or False: You should dictate solutions to the creative team when giving feedback on the creative.
"Raise brand awareness by 25%" is an example of a measurable ad BLANK.
There are three core human movitations, including communion, gratification, and BLANK.
Search is typically what type of marketing?
How many clear targets should a company have?
This portion of the creative brief addresses the type of media, timing, budget, personality/tone, and mandatories.
Often considered the most challenging portion of the Creative Brief that brands may rely on their ad agency to assist with...
BLANK is required to create an ad, is often expensive, and can make or break an ad.
Do marketers or consumers typically get tired of an ad first?
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