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Chapter 1 Review

Horizontales
The creation and maintenance of satisfying exchange relationships
What a business offers customers to satisfy their needs
The amount that customers pay
Influencing how people choose to spend their time and money
Some type of performance that people are willing to spend their money
The number of times per advertisement that a product is associated with an athlete
Common characteristics of a group such as age
Verticales
Using sports to market products
Describes how a business blends marketing elements
Amount of money individuals have available to spend after paying bills
Involves the location and methods used to make products available to customers
Ways to make customers aware of products
The number of viewers that a program attracts