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Communication Research Terms

Sarah DeLuca (Student): Sarah DeLuca
Horizontales
Arithmetic average of variable values
Tells the amount of variation through measuring dispersion in a sample"between two points"
Standards for evaluating the worth of the data as evidence of the claim
Provide information on the population from which the sample was taken
Provide a statistical picture of what is happening in the larger group.
Verticales
Mid-point of the sample distribution where 50% is above & 50% is below
Researchers' agreed upon conceptual meanings
False or non-treatments received by the comparison research group while making them think they have received a certain treatment
Research statement that makes specific predictions about relationships between communication variables
The score that occurs most frequently