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11BM - U2 AOS2 KK1 key background (business objectives)

Horizontales
A business’ _________ (two words) is the business’ proportion of total sales in a specific market or industry.
A business is fulfilling a _______ (two words) if it is providing goods and/or services that meet the desires of a group of customers with similar needs.
At any given time, a business tends to have m______ objectives that it’s trying to achieve.
A ‘____in the market’ is present if the existing businesses in the market currently are underserving the needs of customers in this market.
A business is fulfilling a _______ (two words) if its business activities are helping to make the world a better place by improving human wellbeing, the community and/or the environment.
A business’ ____ (three words) is equal to the direct costs of producing a good or providing a service (ie, costs that can be linked to a specific sale).
________ (two words) are the specific targets a business is aiming to achieve within a specified time period.
___ profit is the amount of money that remains after a business’ expenses are deducted from its revenue.
Filling a gap in the market increases a business’ profits by increasing the business’ s____, due to people with the need that the business is filling purchasing the business’ goods and/or services to meet this need.
Environmentally s________ supplies often last longer than non-environmentally sustainable supplies.
The cost of sales doesn’t include _____ costs (ie, costs that can’t be linked to a specific sale), such as the cost of rent and utilities.
The mere fact that a business is fulfilling a market need doesn’t mean that it’s also filling a gap in the market. In other words, the two concepts are d______ from each other, even though they often overlap.
If a business’ market share increases, the business’ performance is improving, relative to its c__________.
Verticales
Some businesses want to make the world a better place by addressing i______ that exist in the world.
If a business’ market share increases, the business’ profits tend to also increase because, by definition, a larger p________ of the sales in the specific market or industry relate to the business’ goods and/or services.
A business’ ________ are equal to the cost of sales plus other costs, such as the cost of rent, utilities and cleaning.
Fulfilling a social need can help i______ a business’ reputation.
The higher a business’ net profit figures, the more m_____ the business’ owners / shareholders will make from the business (ie, the more return they’ll make on their investment in the business).
Business objectives help provide a business with direction, which increases the likelihood of the business being s__________.
____ profit is the amount of money that remains after a business’ cost of sales is deducted from its revenue.
A business’ _____ is the amount of money the business has earnt from selling its goods and/or services.
The higher a business’ net profit figures, the more likely it is that financial institutions will be willing to provide the business with l______ that may be needed to grow the business further.
If a business’ net profit figures are high, this can have a positive impact on the business’ r________, and vice-versa.
Earning a profit is crucial for a business’ l____-term survival.