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SOC_Cht.13_Xword_MRT#40

Name:________________________________

Date: _________________ Block: __________
Horizontales
A term used to characterize audience members as active participants in "reading" or constructing the meaning of the media they consume.
A theory that the media can ser the public agenda by selecting certain new stories and excluding others.
The utilization of goods and services, either for personal use or in manufacturing.
An individual who serves as an example for others to strive towards and emulate.
A theory that explains the effects of media as if their contents simply entered directly into the consumer, who is powerless to resist their influences.
Any satisfying, amusing, and stimulating activity that is experienced as refreshing and renewing for body, mind, and spirit.
Verticales
A theory that suggests that audiences seek messages in the media that reinforces their existing attitudes and beliefs.
A theory on media effects that suggests audiences get information through opinion leaders who influence their attitudes and beliefs, rather than direct, firsthand sources.
Those forms of cultural expression usually associated with the elite or dominant classes.
Forms of cultural expression usually associated with the masses, consumer goods, and commercial products.
Ay informal public place where people come together regularly for conversation and camaraderie when not at work or at home.
A period of time that can be spent relaxing, engaging in recreation, otherwise indulging in freely chosen activities.