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Chapter 8 Review

Horizontales
Manages movement and storage
Discrepancy relating to timing
Reduces inventory levels of raw materials for a manufacturer
A risk of too high inventory levels
When manufacturer sells its products in only 1 or a few outlets in a given area
Type of functions performed by intermediaries
A nontraditional channel
Channel with no intermediaries
Purchasing departments do this
Leads the channel
Verticales
KitKat's level of distribution intensity
Discrepancy relating to where manufacturer is located versus where customers are located
BestBuy is one
Buys products from manufacturer and re-sells to retailers
Mass Customization (3 words)
BestBuy is one
Replaces paper purchase orders
Type of channel conflict