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Lesson 10: Social Media Platforms

Horizontales
Created by Mark Zuckerberg in 2004 as a social networking tool for Harvard students.
Social networking site geared towards working professionals and businesses.
Visual bookmarking service; includes promoted pins and rich pins.
When your social content is shared or you see an increase in traffic on your website due to social media activities.
Photo and video MEDIA sharing platform. Due to visual nature of IG, it works well for luxury brands and products.
Microblogging service where you can only write 280 characters.
2nd most visited social media site (behind Facebook)
Verticales
Media sharing site that was launched in 2011; metrics include story snap views and story fallout ratios.
On YouTube, an audience _______ report lets you see top videos based on watch time, average length of views, comparison of retention rates vs. similar videos.
When setting up a Facebook business page, the personal profile becomes the ______.
Instagram has higher _______ per post than Facebook and Twitter.
Facebook's Instant Messaging service.
____/Niche Platforms: Platforms that are targeted for specific audiences.