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SMS Crossword - Version E

Horizontales
A metric system that measures numeric elements such as the number of likes or followers.
Services rely on their employees for quality meaning the service cannot be mass produced.
3 R's of identifying an influencer. Reach, _____, and resonance.
Breaking up long content into a series of shorter posts that you can publish at fixed intervals.
Method of communication that is personal or that the rest of the social community would not be interested in.
Content ___. Strategy where you vary the type of content you post based on a predetermined ratio.
___ and analyze is the first step of the social media strategy.
Verticales
Type of analysis that looks at elements such as a company's strengths and weaknesses.
A link, button, or graphic that encourages the user to click to perform an action or engage with the brand so that they continue along your social media funnel.
Examining social data to help you discover, categorize, and assess all the social conversations about your company on social media.
Using preferred type of content for the platform is known as Platform - ____ Content.
The other name for the 80/20 rule is this principle.
Broken into 3 categories: Promote, Share, Engage.
The first step of a social media funnel is this.
A/B Testing is a method of comparing two versions of a piece of _____ against each other to determine which one performs better.