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SMS Crossword - Version B

Horizontales
The first step of the social media funnel.
Platform-______ Content. Using preferred type of content for the platform.
The production cannot be separated from consumption.
Example: For every 4 images you post, you post text.
The first step in the social media strategy is to listen and ____.
Unlike 80/20, Rule of Thirds adds ______ into the mix.
Type of communication when you post or comment on social media platforms and do not restrict your audience.
Verticales
The 3 R's of identifying influencers. Reach, relevance, and ______.
Measurements based on observations.
Adding game mechanisms to social media to create an addictive user experience.
Type of call to action where you direct the user to another site where they can complete the action.
Type of content that is used to tell a story or create suspense.
In SWOT, opportunities and threats are related to the ____ environment of the company
When you show two versions of a post to two similarly sized audiences and analyze which one performed better over a specific period of time.
The Pareto Principle is also known as the 80 (eighty)/ _____ rule.