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SMS Crossword - Version A

Horizontales
A text link, button, or graphic that encourages the user to click to perform an action.
A method of comparing two versions of a piece of content against each other to determine which one performs better.
Type of content where you break up long content into a series of shorter posts that you can publish at fixed intervals.
The 80/20 rule is also known as this.
Not a physical object. Service is difficult to describe, understand, or measure.
_____ - Specific Content
First step in social media strategy is to _______ and analyze.
An examination of strengths, weaknesses, opportunities, and threats around a business process or question.
Social Media _______. A series of phases that a target persona or audience member goes through when interacting with a company on social media.
Verticales
Numeric elements that can be measured.
One of the 3 R's. Refers to what size audience the individual has.
Type of communication used whenever the message is personal or requires information that the rest of the community would not be interested in viewing.
strategy you use for your content to vary the type of content you post based on a predetermined ratio.
Social media rule of _______. Made up of promote, share, engage.
Process of integrating entertainment or competition mechanisms into social media sites.
Stage 1 of a social media campaign.