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Facilitation 4 - Financial Constraints

Horizontales
The Google car is an example for an ... product
... consumption is motivated by a desire to reduce a discrepancy between how one perceives oneself and how one wishes to view oneself
Consumers become attuned to the constraint, changing how they respond to this constraint over time
When you don’t know whether you will have enough money to go grocery shopping this week you face…
… considers how financial constraints shift the consumer’s attention to money and change the way they think
The effect explaining the relationship between the dependent and the independent variable is called ...
... increases the validity of honest reporting in a research
Verticales
... focuses on other people
... wealth is determined by e.g. income, assets and liabilities
Financial constraints limit consumers’ ability to choose from the myriad products and services they desire
... is closely linked to consumption enjoyment
Consumers perceiving themselves as extraordinary customers have greater feeling of ...
Financial Resources and Social Resources are ...
The second stage of responding to financial constraints