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Tour 101 Marketing Review

Horizontales
A segment of a population selected for marketing research to represent the population as a whole
the range of product and service mix offered to customers
Don't underestimate the power of this group to influence decisions
____ model
Marketing research: _______ and define, monitor & evaluate and communicate
strategic ________ are relationships between independent parties that agree to cooperate but still retain separate identities.
segmentation by region, country, city or neighbourhood
Customers, competitors, distribution channels, and suppliers are ______ forces
This generation has a strong sense of individual identity
A person’s pattern of living as expressed in their activities, interests, and opinions.
A group of people with shared value systems based on common life experiences and situations.
You must consider this group when marketing a destination.
Verticales
data that already exists somewhere, and was collected for another purpose.
During the ____ stage there will be lots of building and planning.
A company's ______ environment includes customers, competitors, suppliers, publics
This generation of proud of their accomplishments and you can see them all posted in their office!
BC, Alberta, and Ontario are examples of _____ markets
Luca calling people to survey them is an example of ________ research
everyday information gathered about your customer is called marketing ________
customer-oriented activities (special events, festivals, or special activities) designed to increase customer spending or length of stay, or to add to the appeal of packages
Measures ROI
Internet data, guest comment cards, mystery shoppers and POS systems are sources of ________ information
The ____ stage represents the beginning of a decline in tourism.
A descriptive thought that a person holds about something
Internal analysis
This generation focuses on relationships over experiences