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The selling process

Horizontales
Consumers are busy so they will often select products that are _______ to use
businesses that adopt a _____ ______ and produce environmentally friendly products may see their sales increase.
Consumers want the best _____ for their money
____ ______ occurs when products that are the same or similar are made to appear different and/or better than those of their competitors.
Characteristics of the business or a team that give it an advantage over others in the industry.
______ environment includes what occurs within the business
Nowadays, consumers expect a high level of customer ______
Verticales
Chances to make greater profits in the environment
____ _______is an alternative method of international trade which promotes environmentalism, fair wages, alleviation of global poverty and a fair price for growers
___ ____ provides businesses with opportunities to satisfy the demands of this growing number of consumers
Characteristics that place the firm at a disadvantage relative to others.
_______ environment includes what occurs on a larger scale outside the business.
External elements in the environment that could cause trouble for the business.