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Chapters 1-9

Horizontales
Explains the way retail organizations expand and contract in response to changes in the market.
The intentional falsification of an established brand, design, or symbol for the purpose of illicit financial gain.
Number of different product lines carried in a store.
Part of IAC/InterActive Corp.
Tracts of land on the periphery of a shopping center or other commercial site that are often owned by the developer of the property.
Brazil, Russia, India, and China.
The practice of using multimedia to promote retail Web sites or other channels used by a retailer.
A short message of no more than 140 characters that is sent via computer, tablet, or phone.
Classification of people on the basis of their lifestyles, activities, interests, and opinions.
Embedded code that users insert into Websites, blogs, or social-networking pages to provide information, interactive activities, and items for sale.
Verticales
A contractual arrangement by which individuals or companies agree to own and operate a business in accordance with the brand standards of the host company.
The tendency of some retailers to offer the same or similar goods as their competition.
The level of consumer recognition a brand, label, or store has in the marketplace.
The period of time between a person's receipt of catalogue or advertisement and the actual sale.
A company or individual that acts as a middleman between list buyers and sellers.
Groups of merchandise that are produced and sold at lower prices than designer collections.
Boycotting foreign-made products in order to support domestic manufacturers.
When tax rates across several countries are brought into equilibrium.
Specialty superstores that focus on limited merchandise classifications and great breadth and depth of assortments
The practice of exporting goods that are priced lower than the same goods manufactured in country that imports the merchandise, thus creating unfair advantage.
Lists a company's strengths, weaknesses, opportunities and threats and is used to determine future direction.
Direct mail that reaches customers by riding along with newspapers or envelope mailers containing several offers from businesses.
Involves probing a database for pertinent information that can be used to target future offers to customers.
Number of similar models in each product line.
Stop Online Piracy Act.