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FMD258 Midterm

Horizontales
the purchasing of one company by another.
website that offers its users content or services charges a subscription fee for some or all of its offerings.
Detailed forward-thinking descriptive piece written by a company.
unique characteristics of a business or product that may give it a superior position in the market place.
visually presenting a product in a way that differentiates it from most of the other products, giving it great emphasis.
a personal form of selling that involves meeting with the consumer in person
Verticales
Perception a customer has a company product in relation to others
two(or more) brands join for the purpose of reaching customers more effectively and increasing sales for both parties.
inverse of a heat map. Darker areas indicate fewer fictions.
a brief paragraph that concisely describes a business and its reason for existence.
the writer uses a story, or narrative for, to impact the information, the message is subtle, yet eventually conclusive.
a statement of principles and standards by which business decisions are made.
a parent company selling one of its businesses to another company.
an attention getting word, phrase, or statement.
consumers will emphasize experiential needs of products.
legal declaration to inform the public of the financial insolvency of a company.