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Persuasive Strategies Key Terms

Horizontales
______ is the act of reaching conclusions on the basis of logical thinking.
the name for a fallacy that argues that if a certain event occurs, it will lead to a chain of events that ultimately ends in tragedy.
In public speaking, before listeners can accept your ideas, they want to know whether you have ______. This means you must be reliable, competent, and trustworthy.
The audience wants ______, or proof.
A ______ is an error in reasoning that renders an argument false or unreliable.
____ ________ is a conclusion that is reached on the basis of insufficient evidence.
Some speakers try to win an argument by attacking a person rather than the person’s ideas.
the needs, desires, or drives that impel a person toward a goal or away from some negative situation.
A popular model for analyzing motivations is _______ hierarchy of needs.
A type of deductive reasoning that presents a major premise and a minor premise to guide the reader towards a valid conclusion. In formal logic, this chain of reasoning is expressed in a form of argument known as a _______.
Verticales
_______ Fallacy occurs when a speaker offers only two alternatives, when in fact there are many.
______________S occur when one realizes his or her full potential as a human.
____ _____making the mistake of assuming that because two things are alike in minor ways, they are also alike in major ways.
Building on an ______ _______ makes careful listeners resentful. They feel as if they are being tricked into giving assent to a proposition that they don’t believe.
A ___ Herring argument distracts listeners from the real issue and leads them toward an irrelevant issue.
To win arguments, some people create a ____ ___, a ridiculous caricature of what their opponents believe, and then beat it down with great ease.
While deduction moves from the general to the specific, ______ proceeds from the specific to the general.
____ ____ assuming that because events occur close together in time, they are necessarily related as cause and effect.
_____ is a chain of reasoning that carries you from (1) a generalization to (2) a specific instance (of the generalization) to (3) a conclusion.
The _____ Fallacy is an error in reasoning that renders an argument false or unreliable.