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Unit 3 Quiz Review

Horizontales
______ is vital for planning
Return on Investment Abbr.
It is like a road map for spending
____ & switch occurs when a product that is advertised at a great price is out of stock when customers want to purchase it
based on consumer perception of the product’s value.
Before committing to a new product or service marketers do extensive research and develop a ______
Examples may include buy one get one free
____ will reveal the companies profit or loss
occurs when prices rise faster than consumer income.
Shows the company’s assets and its liabilities
_____ is displayed on a graph as the lowest point of the curve
The _____ is the amount customers pay for the product
Verticales
come after tactics have been determined. They are the processes in which tactics are implemented
selling several products as a package for a set price
Creates an illusion for customers
The demand for goods and services starts declining rapidly and steadily in this phase
_____ is similar to a volume discount or a quantity discount
This stage marks the reversal point in the trend of economic growth
Business _____ is a useful tool for analyzing the economy and business performance
is the way a product or service is differentiated in the minds of customers to try and gain a competitive edge
a measure of the goods and services produced using labor.