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Horizontales
More focused on acquiring the necessary hardware to create a database.
The state you will be in after eating today's chocolate
Stage three of the CRM cycle.
Step one in the marketing cycle.
Communications between customers and organizations that occur at the point of sale, usually in a store.
Projects the future value of a customer over a period of years.
The analysis of customer activity by recency, frequency, and monetary value.
The number of parts that make up CRM.
A system that tracks and rewards customers for repeat purchase, usually through points.
The ability to reasonably predict future customer behaviour.
Verticales
Acronym for the act that enforces consumer privacy.
All possible areas of a business where customers have contact with that business.
The process of breaking large groups of customers into smaller, homogenous groups.
Stage two of the CRM cycle.
The evolution of the importance of relationships to marketing success.
An analytical process that compiles actionable data on the purchase habits of customers.