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Printing & Design Terms

Horizontales
Reversing an image
Repeating design pattern
Aligning four color separations to create a full-color image
3 -colomn layout (for example)
Theory that the brain fills in and unifies information
Space between lines of type
Not centering photos or design elements
Image or design that runs off the edge of a page
Person who finds printers to complete a job
Space between letters
Verticales
Single line of a paragraph at the bottom of page
Pantone Matching System
Type of article that you want to clip out and save (maybe on your fridge?).
Table ____ are POP used by restaurants
Headlines that run across from each other
Advertising _____ are imprinted items like pens, caps or shirts.
Reducing a photo to a series of dots
Space in the center of a bound publication
Four-color process
Single line of type from a previous page